Rachel is a global authority in marketing and brand strategy, specializing in reorienting companies to optimize their market presence and accelerate growth. She has been instrumental in over 30 corporate overhauls, spanning more than 100 countries across diverse sectors. She has received several accolades, including being named a 'Top 100 Global Marketing Leader in 2022,' a 'Top 100 Global B2B Marketing Leader in Tech for 2021,' and a 'Top 100 Most Impactful B2B Marketing Leader in Europe' in both 2019 and 2016. These honors were peer-nominated and adjudicated by Chief Marketing Officers.

Rachel played a pivotal role in repositioning Hewlett Packard Enterprise as a frontrunner in hybrid cloud, cloud, and AI markets. While at the company—which generates $28.5 billion in revenue, employs over 60,000 people, and operates in 42 countries—she was integral to a strategic shift from hardware sales to a service-centric model. This was achieved in an environment where marketing initiatives were traditionally limited in scope. Hewlett Packard Enterprise, a segment of the original HP founded in 1939, was established in 2015 following a company split.