Paying it forward on
National Payroll Week
with CIPP and youth.

The Chartered Institute of Payroll Professionals (CIPP) is the Chartered Institute for payroll, pensions and reward professionals in the UK, partnered with Youth Media on My Duvet Flip to promote the membership to it's large youth community.

Partner
CIPP
Employee Size
10k+
Industry
Financial Services
Location
UK
Brand
Youth Media
Product
My Duvet Flip
The numbers

The proof is in the numbers.

CIPP wanted to go big for this years National Payroll Week and raise awareness of the payroll industry as a whole. For those in payroll who aren't aware of CIPP and are in payroll (132,000 in the UK) they wanted to showcase why youth should join the CIPP membership.

25,766

Views on YouTube in 7 days.

5

Payroll industry features.

1

Episode careers site feature.

In the news
The outcome

Brand Awareness

Industry Spotlight

Employer Brand

Campaign Impact

The solution

Earning trust with our audience.

Youth Media provides organisations the ability to tap into it’s existing and proven content formats to engage the next generation. Our recommendation to CIPP was to have their CEO join UK's Chief Youth Officer on My Duvet Flip - UK's Leading Career Show as part of 'National Payroll Week'. This allowed CIPP to promote the unique opportunities available in the payroll industry.

Product

My Duvet Flip

UK’s leading career show to meet top industry leaders.

Brand

Youth Media

The only place to promote to youth.

Campaign Length

1 Week

Celebration of National Payroll Week promoting CIPP on My Duvet Flip for a week.

Jason Davenport
CEO
at
CIPP

It was brilliant to collaborate with Youth Media during the celebration of payroll professionals for National Payroll Week. We couldn't think of a better partner to do this with than Youth Media. The team were extremely professional and engaging.