Paying it forward on National Payroll Week with CIPP and youth.
The Chartered Institute of Payroll Professionals (CIPP) is the Chartered Institute for payroll, pensions and reward professionals in the UK, partnered with Youth Media on My Duvet Flip to promote the membership to it's large youth community.
The proof is in the numbers.
CIPP wanted to go big for this years National Payroll Week and raise awareness of the payroll industry as a whole. For those in payroll who aren't aware of CIPP and are in payroll (132,000 in the UK) they wanted to showcase why youth should join the CIPP membership.
Views on YouTube in 7 days.
Payroll industry features.
Episode careers site feature.
CEO of CIPP: The boss of an industry paying your salary.
Dive into an enlightening conversation with Jason Davenport, the CEO of the Chartered Institute of Payroll Professionals (CIPP). With over 25 years of experience in the industry, Jason brings a wealth of knowledge on payroll, pensions, HR outsourcing, and much more.
Brand Awareness
Industry Spotlight
Employer Brand
Campaign Impact
Earning trust with our audience.
Youth Media provides organisations the ability to tap into it’s existing and proven content formats to engage the next generation. Our recommendation to CIPP was to have their CEO join UK's Chief Youth Officer on My Duvet Flip - UK's Leading Career Show as part of 'National Payroll Week'. This allowed CIPP to promote the unique opportunities available in the payroll industry.
Product
UK’s leading career show to meet top industry leaders.
Brand
The only place to promote to youth.
Campaign Length
Celebration of National Payroll Week promoting CIPP on My Duvet Flip for a week.
