Careers in construction with Kier for International Youth Day
Kier is a leading UK infrastructure services, construction and property group that is investing in the next generation of future talent and leaders by partnering with Youth Media (a Youth Group brand) on their successful content format called ‘Circle’.
The proof is in the numbers.
Kier wanted to do something meaningful in the run-up to International Youth Day on 12th August to highlight the fantastic variety of early careers in the construction industry. Kier had the talent but didn’t have the technical knowledge in how to create engaging content that connects with the next generation in a meaningful way and at scale.
Views across social
Clickthroughs to careers site
External Press Features
Brand awareness
More applications
Positive PR
Industry awareness
Constructing Kier’s solution
Youth Media provides organisations the ability to tap into it’s existing and proven content formats to engage the next generation. Our recommendation to Kier was to create a ‘Circle’ video powered by Youth Media, as part of 'International Youth Day'. Circle is a format designed to highlight different early career pathways and opportunities available to the next generation.
Product
Peer-to-peer tips for youth wanting to break into their dream industry.
Brand
The only place to promote to youth.
Timeframe
From start to finish we had 7 days to meet the 'International Youth Day' deadline, which we did!