Careers in
construction
with Kier for International Youth Day

Kier is a leading UK infrastructure services, construction and property group that is investing in the next generation of future talent and leaders by partnering with Youth Media (a Youth Group brand) on their successful content format called ‘Circle’.

Partner
Kier
Employee Size
10k+
Industry
Construction
Location
UK
Brand
Youth Media
Product
Circle
The numbers

The proof is in the numbers.

Kier wanted to do something meaningful in the run-up to International Youth Day on 12th August to highlight the fantastic variety of early careers in the construction industry. Kier had the talent but didn’t have the technical knowledge in how to create engaging content that connects with the next generation in a meaningful way and at scale.

181,359

Views across social

1,147

Clickthroughs to careers site

8

External Press Features

In the news
The outcome

Brand awareness

More applications

Positive PR

Industry awareness

The solution

Constructing Kier’s solution

Youth Media provides organisations the ability to tap into it’s existing and proven content formats to engage the next generation. Our recommendation to Kier was to create a ‘Circle’ video powered by Youth Media, as part of 'International Youth Day'. Circle is a format designed to highlight different early career pathways and opportunities available to the next generation.

Product

Circle

Peer-to-peer tips for youth wanting to break into their dream industry.

Brand

Youth Media

The only place to promote to youth.

Timeframe

7 days

From start to finish we had 7 days to meet the 'International Youth Day' deadline, which we did!

Louisa Finlay
Chief People Officer
at
Kier

We are thrilled to partner with Youth Media on the Circle initiative. At Kier, we are committed to supporting the next generation of talent and showcasing the vast number of opportunities in construction. This collaboration allows us to shift perceptions about what we do, highlighting that construction is open for everyone.