Investing in youth with Newton.
Newton Investment Management, with over £85 billion in assets under management, is dedicated to sustainable and forward-thinking investments. Newton invested their CEO's time by appearing on Youth Media's “My Duvet Flip” show, sharing leadership insights and inspiring youth to jumpstart their day and careers in finance.
The proof is in the numbers.
Newton wanted to showcase their industry and organisation to the younger generation whilst also highlighting their CEO (Euan Munro) who came from a non-traditional background in Wales. Newton had the leader and the story, but not the right platform to reach the right young people at scale.
Views across social
Plays on Spotify
Newton Careers Site Feature
From Delivery Boy to CEO Managing Billions
Watch the CEO of Newton, Euan Munro share his career journey with thousands of youth.
Employer Brand
CEO Profiling
Social Impact
Thought Leadership
Building assets with Newton.
Youth Media enables organisations to tap into its proven content formats to engage the next generation. We recommended Newton’s CEO appear on My Duvet Flip – the UK's leading career show to demonstrate thought leadership to prospective candidates. With Newton’s established brand, joining My Duvet Flip allowed them to adopt a more youthful tone while ensuring an easy sign-off, thanks to the alignment with Youth Media’s trusted format.
Product
UK’s leading career show to meet top industry leaders.
Brand
The only place to promote to youth.
Commitment
The team at Newton only had to commit 2hrs of time towards this project.
